Chaudhary Charan Singh University (C.C.S.U)
BBA301 Advertising Management
| Unit 1 (book) | |
|---|---|
| Advertising: Introduction, Scope | |
| Importance Advertising in business | |
| Role of advertising | |
| Function of advertising | |
| Key players in advertising | |
| Types of advertising |
| Unit 2 (book) | |
|---|---|
| Meaning of Public Relation | |
| Difference between public relations and advertising | |
| Role of Public Relations | |
| Process of Public Relation | |
| Advantages and disadvantages of Public Relations | |
| Publicity, Advantages and disadvantages |
| Unit 3 (book) | |
|---|---|
| Defining Sales Management, Objectives of Sales Management | |
| Sales Management Strategies | |
| Functions of Sales Executive | |
| Scope and Role of sales promotion |
| Unit 4 (book) | |
|---|---|
| Characteristics of the press, Basic Media concepts, Newspapers, Magazines | |
| Factors to be considered for Print Media advertising | |
| Meaning of Broadcasting, Radio as a medium, Television as a medium | |
| Internet advertising |
| Unit 5 (book) | |
|---|---|
| Growth and Importance of Media | |
| Meaning and role of media planning | |
| Media Plan | |
| Market Analysis | |
| Media Objectives | |
| Developing and implementing Media Strategies |