Chaudhary Charan Singh University (C.C.S.U)
BBA-401 Consumer Behavior
| Unit 1 (book) | |
|---|---|
| Consumer Behaviour Nature, Characteristics, Relevance and Application, Challenges | |
| Importance of Consumer Behaviour in Marketing Decisions | |
| Consumer Buying Behaviour Vs. Industrial Buying Behaviour |
| Unit 2 (book) | |
|---|---|
| Determinants of Consumer Behaviour | |
| Role of Motivation | |
| Personality and Self Concept | |
| Consumer Attention | |
| Consumer Perception | |
| Consumer Learning | |
| Consumer Attitudes Formation and Change | |
| Consumer Values and Lifestyles | |
| Influence of Culture and Sub-culture, Social Class, Reference Groups | |
| Family Influences | |
| Basic Models of Consumer Behaviour |
| Unit 3 (book) | |
|---|---|
| Consumer Decision Making Process | |
| Problem Recognition, Methods of Problem Solving | |
| Pre-Purchase Search influences, Information Search | |
| Alternative Evaluation and Selection | |
| Outlet Selection and Purchase Decision | |
| Post Purchase Behaviour | |
| Situational Influences | |
| Cognitive Dissonance | |
| Diffusion of Innovation, Definition, Product Characteristics influencing Diffusion | |
| Resistance to Innovation | |
| Adoption Process |
| Unit 4 (book) | |
|---|---|
| Consumer Involvement | |
| Role of Consumer Involvement | |
| Customer Satisfaction | |
| Consumer Behaviour- Interdisciplinary approach |
| Unit 5 (book) | |
|---|---|
| Researching Consumer Behaviour | |
| Online Customer Behaviour | |
| Diversity of Consumer Behaviour | |
| Role of Consumer Behaviour in Marketing Strategy | |
| Consumer Behaviour in Indian Perspectives |