Chaudhary Charan Singh University (C.C.S.U)
BBA-601 Strategic Management & Business Policy
| <span style="color:#7ed957;">Unit 1</span> <span style="color:red;">(book)</span> | |
|---|---|
| Nature and Importance of Business Policy | |
| Development of Business Policy | |
| Classification of Business Policy | |
| Mechanism or Policy making |
| <span style="color:#7ed957;">Unit 2</span> <span style="color:red;">(book)</span> | |
|---|---|
| Responsibilities and Tasks of Top Management | |
| Objectives of Business Characteristics | |
| Classification of Business Objectives | |
| Types of Business Objectives and their overall Hierarchy | |
| Setting of Business Objectives, Key Areas involved |
| <span style="color:#7ed957;">Unit 3</span> <span style="color:red;">(book)</span> | |
|---|---|
| Corporate Planning | |
| Concept of Long-term Corporate Planning | |
| Strategic Planning, Nature, Process and Importance |
| <span style="color:#7ed957;">Unit 4</span> <span style="color:red;">(book)</span> | |
|---|---|
| Corporate Strategy Concept, Components, Importance | |
| Corporate Strategy Formulation Concept, Process and Affecting Factors | |
| Corporate Strategy Evaluation Process, Criteria | |
| Environmental Analysis | |
| Corporate Resource Analysis |
| <span style="color:#7ed957;">Unit 5</span> <span style="color:red;">(book)</span> | |
|---|---|
| Porter’s Five Force Model | |
| Concept of Synergy and Types | |
| Evaluation of Corporate Synergy | |
| Capability Profiles | |
| Synergy as a Component of Strategy and its Relevance |