Chaudhary Charan Singh University (C.C.S.U)
M4 Digital Marketing
| Unit 1 (book) | |
|---|---|
| Introduction of Digital Marketing, Importance of Digital Marketing | |
| General Over View of Web Concept and Hosting, Domain | |
| Website Planning |
| Unit 2 (book) | |
|---|---|
| Search Engine Optimization (SEO) | |
| Black HAT and White HAT SEO | |
| Importance of Search Engine Optimization (SEO) | |
| SEO On Page | |
| What is SEO Off Page | |
| Local SEO | |
| Importance of Google Webmaster Tool |
| Unit 3 (book) | |
|---|---|
| Social Media Marketing, Brand through Social Media Marketing (SMM) | |
| Importance of Social Media Marketing | |
| How to Optimize Social media | |
| How Many Platforms of Social media | |
| How to Make Business Pages or Profile on social media (Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.) | |
| How to Create Paid Advertising on Social media |
| Unit 4 (book) | |
|---|---|
| Google Ad words, Importance of Google Paid Campaign | |
| Types of Google Advertisement, Search, Display, Mobile, Shopping, Video Advertisement | |
| Create Paid Campaign on Google Ad words | |
| Bing Advertisement | |
| Tracking Performance and Measurement with Google Analytics |
| Unit 5 (book) | |
|---|---|
| Email Marketing, Lead Generation | |
| Content Marketing | |
| Importance of Content Writing, How to Promote Brand though Content | |
| Online Reputation Management and Review Management | |
| Affiliate Marketing | |
| Internet Entrepreneurship with Google AdSense | |
| How to get Project from USA, UK, CA and other Country | |
| Freelancing | |
| Internet Marketing | |
| Internet Marketing Strategy |