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Chaudhary Charan Singh University (C.C.S.U)

BBA103 Management Economics

<span style="color:#7ed957;">Unit 1</span> <span style="color:red;">(book)</span>
Definition, Nature, Scope and Limitation of Economics
Economics as an art or Science
Relevance of Economics in Business Management
Nature and Scope of Managerial Economics
Managerial Economics relationship with other subjects
<span style="color:#7ed957;">Unit 2</span> <span style="color:red;">(book)</span>
Meaning of Demand, Demand theory and objectives
Demand theory objectives
Demand analysis, Demand schedule
Demand Curve and Nature of Curves
Laws of Demand, Elasticity of Demand & Types
Laws of Demand Elasticity of Demand Measurement
Indifference curves analysis Consumer Equilibrium
Consumer Surplus: Price, Income and substitution effect
Demand forecasting
Supply Analysis, Law of Supply
Supply elasticity
Price of product under Demand and Supply forces
<span style="color:#7ed957;">Unit 3</span> <span style="color:red;">(book)</span>
Market Analysis: Nature of market
Types of markets and their characteristics
Pricing under different market structures: Perfect Monopoly
Pricing under different market structures: Oligopoly
Pricing under different market structures: Monopolistic completion
Price discrimination under monopoly competition
<span style="color:#7ed957;">Unit 4</span> <span style="color:red;">(book)</span>
Pricing Methods
Pricing policies
Theories of factor pricing
Factor pricing v/s Product pricing
Price Discrimination
National income Concept and Measurement
<span style="color:#7ed957;">Unit 5</span> <span style="color:red;">(book)</span>
Economic Growth and Development
Business Cycle
The balance of payments
Inflation
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