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Direct Distribution Channels: Indirect Distribution Channels: Dual Distribution Channels: Reverse Channels: Hybrid Channels: Franchising: Value-Added Resellers (VARs): Agents and Brokers: […]

Distribution Concepts Importance of Distribution Distribution is a critical function in business and marketing that ensures products are delivered efficiently

Branding Branding is a strategic process that involves creating a unique and identifiable identity for a product, service, or company.

⭐Levels of Product: Benefits of Kotler’s Five Product Level Model: This model provides a structured framework for businesses to evaluate,

Definition: The process of bringing a new product or service to market, encompassing all stages from initial idea generation to market

Definition: Scope: Example of Product Mix: Coca-Cola: Key Points:

Marketing Mix (4Ps): 1. Product: 2. Price: 3. Place (Distribution): 4. Promotion: Importance of Marketing Mix: The marketing mix serves

Definition: Brand repositioning refers to the strategic process of changing how a brand is perceived in the minds of consumers relative

Definition: Brand positioning refers to the strategic process of creating a unique image and identity for a brand in the minds

Definition: Positioning in marketing refers to the strategic process of creating a distinct image and identity for a brand or product