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Definition: Green Marketing refers to the development and promotion of products and services that are environmentally sustainable. It involves integrating eco-friendly […]

Definition: MIS is a structured approach to gathering, analyzing, storing, and disseminating information relevant to marketing decision-making within an organization. It

Process of Marketing Research: Scope of Marketing Research: Marketing research is essential for businesses to make informed decisions, understand market

Meaning: Marketing research involves the systematic gathering, recording, and analyzing of data about issues related to marketing products and services.

Media Selection Media selection is the process of choosing the most suitable channels and platforms to deliver promotional messages to

Each objective of market promotion serves a specific purpose in achieving overall marketing goals, whether it’s building brand equity, driving

 1. Advertising: 2. Personal Selling: 3. Sales Promotion: 4. Direct Marketing: 5. Public Relations (PR): 6. Digital Marketing: Each element

Cost-Based Pricing: Market-Based Pricing: Demand-Based Pricing: Psychological Pricing: Promotional Pricing: Geographical Pricing: These pricing methods enable businesses to effectively set

Internal Factors: External Factors: Understanding these factors helps businesses develop robust pricing strategies that align with internal capabilities, external market

Meaning: Price is the amount of money that customers must pay to acquire a product or service. It reflects the