Chaudhary Charan Singh University (C.C.S.U)
BBA-204 Marketing Management
| Unit 1 (book) | |
|---|---|
| Marketing: Definition, Nature & Scope | |
| Importance of Marketing | |
| Marketing Management | |
| Core Concept of Marketing | |
| Selling, Production, Modern Marketing Concept | |
| Societal Marketing | |
| Understanding Consumer Behaviour | |
| Purchase Decision Process |
| Unit 2 (book) | |
|---|---|
| Segmentation: Concept, Basis of Segmentation | |
| Importance of Segmentation in Marketing | |
| Targeting: Concepts, Types and Importance | |
| Positioning: Concept & Importance | |
| Brand Positioning | |
| Repositioning |
| Unit 3 (book) | |
|---|---|
| Marketing Mix | |
| Product Mix | |
| New Product Developments | |
| Levels, Types, Life Cycle of Product | |
| Branding and Packaging | |
| Distribution: Concept and Importance | |
| Different Types of Distribution Channels |
| Unit 4 (book) | |
|---|---|
| Price: Meaning and Objectives | |
| Factors Influencing Pricing | |
| Methods of Pricing | |
| Promotion: Promotional Mix & Tools of Promotional Mix | |
| Objectives of Market Promotion | |
| Media Selection and Management |
| Unit 5 (book) | |
|---|---|
| Marketing Research: Meaning and Importance | |
| Marketing Research: Process and Scope | |
| Marketing Information System: Meaning, Importance and Scope | |
| Green Marketing | |
| Digital Marketing | |
| Service Marketing |