Chaudhary Charan Singh University (C.C.S.U)
BBA103 Management Economics
| Unit 1 (book) | |
|---|---|
| Definition, Nature of Economics as an art or Science | |
| Scope & Limitation of Economics | |
| Relevance of Economics in Business Management | |
| Nature and Scope of Managerial Economics | |
| Managerial Economics relationship with other subjects |
| Unit 2 (book) | |
|---|---|
| Meaning of Demand, Demand theory and objectives | |
| Demand theory objectives | |
| Demand analysis, Demand schedule | |
| Demand Curve and Nature of Curves | |
| Laws of Demand, Elasticity of Demand & Types | |
| Laws of Demand Elasticity of Demand Measurement | |
| Indifference curves analysis Consumer Equilibrium | |
| Consumer Surplus: Price, Income and substitution effect | |
| Demand forecasting | |
| Supply Analysis, Law of Supply | |
| Supply elasticity | |
| Price of product under Demand and Supply forces |
| Unit 3 (book) | |
|---|---|
| Market Analysis: Nature of market | |
| Types of markets and their characteristics | |
| Pricing under different market structures: Perfect Monopoly | |
| Pricing under different market structures: Oligopoly | |
| Pricing under different market structures: Monopolistic completion | |
| Price discrimination under monopoly competition |
| Unit 4 (book) | |
|---|---|
| Pricing Methods | |
| Pricing policies | |
| Theories of factor pricing | |
| Factor pricing v/s Product pricing | |
| Price Discrimination | |
| National income Concept and Measurement |
| Unit 5 (book) | |
|---|---|
| Economic Growth and Development | |
| Business Cycle | |
| The balance of payments | |
| Inflation |