Chaudhary Charan Singh University (C.C.S.U)
M3 Retail Management
| Unit 1 (book) | |
|---|---|
| Concept of Retailing | |
| Functions of Retailing | |
| Retail Formats and Types | |
| Retailing Channels | |
| Retail Industry in India | |
| Importance of Retailing | |
| Changing Trends in Retailing |
| Unit 2 (book) | |
|---|---|
| Understanding the Retail Consumer: Retail Consumer Behaviour | |
| Factors influencing the Retail Consumer | |
| Retail Customer Decision making Process | |
| Types of Retail Decision Making | |
| Market Research for understanding Retail Consumer |
| Unit 3 (book) | |
|---|---|
| Retail Market Strategies | |
| Retail Market Segmentation and its benefits, Kinds of Markets | |
| Definition of Retail Strategy | |
| Strategy for effective Market Segmentation | |
| Strategies for Penetration of New Retail Markets | |
| Retail Growth Strategies | |
| Retail Value chain |
| Unit 4 (book) | |
|---|---|
| Retail Location Selection | |
| Importance of Retail Locations | |
| Types of Retail Locations | |
| Factors Determining the Location decision | |
| Steps involved in choosing a Retail Location | |
| Measurement of Success of Retail Location |
| Unit 5 (book) | |
|---|---|
| Merchandise Management: Meaning of Merchandising, Factors influencing Merchandising, Functions of Merchandising Manager | |
| Merchandise Planning | |
| Merchandise Buying | |
| Analyzing Merchandise performance |