Chaudhary Charan Singh University (C.C.S.U)
M1 Rural Marketing
| Unit 1 (book) | |
|---|---|
| Definition of Rural Marketing | |
| Indian Rural Market Environment | |
| Population and its locations, occupation pattern, expenditure pattern, infrastructure facilities |
| Unit 2 (book) | |
|---|---|
| The Rural Consumer Characteristics | |
| Factors influencing Rural Consumer purchase decision | |
| Rural demand Nature | |
| Types of requirements of Rural Demand | |
| Hierarchy of markets and rural market index | |
| Problems in rural marketing as Warehousing and Transportation |
| Unit 3 (book) | |
|---|---|
| Marketing of Agriculture Inputs: Consumable inputs and durable inputs: | |
| Marketing of Consumables and Durables: | |
| Composition of Products, Price, distribution, promotion, product redesign or modification needs. |
| Unit 4 (book) | |
|---|---|
| Marketing of Agricultural Produce | |
| Formation of Cooperative marketing and processing societies | |
| Marketing of rural/cottage industry/artisan products |
| Unit 5 (book) | |
|---|---|
| Rural Marketing Strategies | |
| Rural Market Segmentation | |
| Strategies on product, Price, Promotion and Distribution |