Chaudhary Charan Singh University (C.C.S.U)
BBA2007 Business Communication
| Unit 1 (book) | |
|---|---|
| Written Communication (Intra-Organizational/Workplace) | |
| Need And Types Of Workplace Communication. | |
| Writing Basics: Circulars, Agendas, Notices, Office Memoranda, Office Orders, And Newsletters. | |
| Crafting Positive And Negative Messages. | |
| Effective IT Communication Tools: Electronic Mail (Advantages, Safety, "Smartness," And Etiquettes). | |
| Online Social Media For Public Relations. | |
| Ethical Dilemmas In Social Media Usage. | |
| Types Of Business Reports And Responding To Request For Proposals (RFP). | |
| Formal Reports: Components, Purpose, And Organizing Information (Outlining, Numbering, And Presentation). | |
| Reporting In The Digital Age: Field Work, Industrial Visits, And Business Proposals. | |
| Summarizing Annual Reports: Purpose, Structure, And Principles. | |
| Drafting Minutes Of A Meeting (MoM). | |
| Channels, Target Segments, And Types Of Corporate Communication. | |
| Managing Crisis Communication And Communication During Organizational Change. | |
| Culture As A Form Of Communication. |
| Unit 2 (book) | |
|---|---|
| Oral Communication, Professionalism, And Teamwork | |
| Principles Of Speech : Meaning, Nature, And Scope Of Effective Oral Communication. | |
| Techniques For Effective Speech And Public Address. | |
| Face-To-Face Conversations, Teleconferences, Press Conferences, And Podcasts. | |
| Constructing Oral Reports. | |
| Group Discussions And Team Communication Strategies. | |
| Communication During Online Meetings. | |
| Professional Etiquettes (Online And Offline). | |
| Conducting Appraisals And Interviews. |
| Unit 3 (book) | |
|---|---|
| Negotiation Skills And Cross-Cultural Communication | |
| Communicating With Vendors, Suppliers, And Stakeholders. | |
| The Concept Of BATNA (Best Alternative To A Negotiated Agreement). | |
| Body Language And Its Role In Negotiation. | |
| Impact Of Globalization On Organizational Communication. | |
| Cross-Cultural Frameworks (E.G., Geert Hofstede’S Cultural Dimensions). | |
| Etic And Emic Approaches To Culture. | |
| Communicating With A Diverse Workforce. | |
| Overcoming Barriers And Biases In Cross-Cultural Settings. | |
| Building Inter-Cultural Workplace Skills And Etiquettes Across Countries. |
| Unit 4 (book) | |
|---|---|
| Contemporary Communication | |
| Individual And Organizational Communication Via Social Media. | |
| Media Literacy In The Modern Age. | |
| Digital Collaboration And E-Meetings. | |
| Strong Digital Skills: Email, Instant Messaging, And Video Conferencing. | |
| Digital Etiquettes And Responsibilities. | |
| Introduction To Personal And Organizational Websites. | |
| Communication Through Podcasts. |