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CCSU

Chaudhary Charan Singh University (C.C.S.U)

BBA2003 Business Economics

Unit 1 (book)
Fundamentals and Basic Elements of Microeconomics
The Economic Problem: Scarcity and Choice
Nature and scope: Positive vs. Normative Economics
Scope Of Study And Central Problems Of Microeconomics And Macroeconomics
Demand Schedule: Individual And Market Demand Curves
Determinants Of Demand And The Law Of Demand
Movements Along The Curve Vs. Shifts Of The Demand Curve
Elasticity Of Demand
Theory Of Supply
Supply Schedule: Individual And Market Supply
Determinants Of Supply And The Law Of Supply
Elasticity Of Supply
Determination Of Demand And Supply Equilibrium
Effects Of Shifts In Demand And Supply On Equilibrium Price And Quantity
Unit 2 (book)
Producer And Consumer Behavior
Theory Of Production : Factors Of Production And The Production Function
Law Of Variable Proportions (Short Run)
Returns To Scale (Long Run)
Producers’ Equilibrium
Theory Of Cost : Short Run And Long Run Cost Analysis
Average, Marginal, And Total Cost Curves
Consumer Behavior & Utility : Cardinal Utility Approach: Law Of Diminishing Marginal Utility And Law Of Equi-Marginal Utility
Ordinal Utility Approach: Indifference Curves And Budget Lines
Consumer Equilibrium
Unit 3 (book)
Analysis Of Market
Concept Of Market And Main Forms Of Market Structures
Price And Output Determination
Analysis Under Perfect Competition
Analysis Under Monopoly
Analysis Under Monopolistic Competition
Analysis Under Oligopoly
Unit 4 (book)
National Income And Indian Economy Challenges
Circular Flow Of Income
Concepts Of GDP, GNP, NDP, And NNP (At Market Price And Factor Cost)
Methods Of Calculating National Income (Value Added, Income, And Expenditure Methods)
The Indian Economy Brief Introduction : Pre-Independence And Post-Independence Eras
Current Challenges: Human Capital Formation, Poverty
Economic Dynamics: Global Context & Sustainability
Business Environment
Trade With Various Nations
Sustainable Economic Development
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