Chaudhary Charan Singh University (C.C.S.U)
BBA1002 Business Communication-1
| Unit 1 (book) | |
|---|---|
| Introduction to Business Environment and Communication | |
| Models of Communication | |
| Types, Channels, and Barriers to Communication | |
| 7Cs of Communication | |
| Formal and Informal Communication networks | |
| Listening Skills | |
| Communication on Social Media Platforms |
| Unit 2 (book) | |
|---|---|
| Written Communication | |
| Planning and executing different Types of Messages, emails, Formal letters | |
| Formal letters: Planning and Layout of a Business Letter | |
| Informal Messages on e-platforms | |
| Negative messages (Indirect and Direct approaches) | |
| Persuasive Messages | |
| Request letters to Various Stakeholders | |
| Sales Letters & Promotion letters | |
| Complaint and Follow-up letters | |
| Job application letters and Cover letters | |
| Resume writing | |
| Resignation letters |
| Unit 3 (book) | |
|---|---|
| Interpersonal Communication; Team communication dynamics | |
| Managing Communication during Online Meeting | |
| Communication with Virtual Team | |
| Communication in Gig Economy | |
| Verbal and non-verbal presentation skills | |
| PowerPoint Presentation Skills | |
| Visual & Contemporary Tools; Infographics | |
| Introduction to Contemporary Presentation Alternatives (Prezi, Visme, Microsoft Sway, Zoho) |
| Unit 4 (book) | |
|---|---|
| Digital Communication; Social Media and Individual Communication | |
| Social media and Organizations Communication | |
| Media Literacy | |
| Strong Digital Communication Skills: email, Instant Messaging, Video Conferencing, e-meetings | |
| Digital Collaboration | |
| Digital Citizenship: digital etiquettes and responsibilities | |
| Digital etiquettes and Responsibilities | |
| Introduction to Personal and Organizational Websites |